What can drive Apple’s methods?

I have to say I found the antenna fiasco quite amusing mainly because I thought it would not become much.  However, I always believed that the iPhone market had the potential to drive a change at Apple.  I have read the articles about deleted Apple support forums posts and the silence when it comes to acknowledging a problem.  Cell phones have become a vital part of the consumer and business markets.  There is not a lot of room for a “finicky” cell phone.  Users will want quick answers followed by firmware or hardware fixes.

I have met the people who believe Apple products are perfect.  I have also met those that despise them just because they are who they are.  I like to believe I fit into the category of those that use what gets the job done.  I now own a mac mini so I can run Xcode.  It is what is needed to serve that purpose.  This makes me more inclined to pay attention to Apple’s responses to technical issues.  Apple’s press conference signaled a change in response to problems that can only improve their great customer support reputation.

Now throw gaming into the mix.  Steam recently came to the Mac.  I have tried Portal, Half-Life 2, and Torchlight on my mini.  Today I stared looking for reviews on running StarCraft 2 on the Mac.  Regardless of Apple’s consumer reputation I look at this as a new territory for the company and want to see others’ experiences before dishing out money for the Mac version of a game.  I found many complaints of graphic performance in OSX, while comments that using boot camp to run the game through Windows experienced no issue.  It seems that there was also a comment from Steam that 10.6.4 has some issues and nothing can be done at this time.  OSX updates could be a month or more in between.  This could keep people from considering the Mac a potential platform for gaming.

As Macs grow in popularity will gaming have the potential to push Apple into a different type of release schedule for graphics drivers?  Those that have seen the Mac and PC parody commercials probably remember the Mac with ductaped wrists stating how he was tied to his firmware.  Apple is breaking out of the niche market as the graphic artist’s machine.  Will their methods change to better cater to gamers or is just having gaming on the Mac good enough for the company at this time?  After all, the acceptance of Blu-ray has not pushed Apple to include the drives in Macs.  Only time will tell.

About Adam Oliver

Adam Oliver has been working in the IT field for over 10 years and is a Sales Engineer for Citrix Systems, Inc. Follow Adam on twitter at http://twitter.com/theadamoliver. Find out more about Citrix at www.citrix.com.
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